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The wireless communications industry is growing rapidly. The 'anytime, anywhere' concept is fast becoming a reality. With it, the challenge of guaranteeing service quality to customers is becoming a paramount importance. The object is to ensure that once sampled, such services are never forgotten -- for all the right reasons.
Every operator and service provider is racing to offer fast data services and Internet/Intranet access on new and smarter mobile devices. To meet the growing demand and entice new customers, providers are creating and offering a variety of packaged data services. The success of these services depends on the quality of the customer experience using them -- wherever and whenever they are used.
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